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AI Sales Coaching and Conversation Intelligence

Turn every sales conversation into better performance

What is Closr AI?

Closr AI is an AI sales coaching platform for teams whose revenue depends on what is said to a customer. Roleplayand transcribes every call, reads talk ratio, objections and intent, then scores the conversation against your own criteria and delivers specific, coachable feedback to the rep and the manager. Roleplay against custom buyer personas is built in.

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A finished Closr session showing an AI score of 78 out of 100 beside a vocal score of 68, the breakdown across rapport, discovery, product fit, objection handling and closing, a written summary, four specific things to improve, and the moments in the call that went weak or well.
How it works

An AI coach that works on every conversation

Closr AI is an AI sales coach that helps reps improve before, during, and after every customer call. Reps can practise with realistic AI customers, receive real-time guidance during live calls, and get clear feedback afterward. Managers can track performance without reviewing every call manually.

  1. 1

    Listens

    Captures and transcribes every call, demo, and follow-up — automatically.

  2. 2

    Analyses

    Reads talk ratio, objections, and intent to understand what actually happened.

  3. 3

    Scores

    Grades each conversation against your playbook with a consistent scorecard.

  4. 4

    Coaches

    Delivers personalised, actionable feedback to the rep and the manager.

Key features

Conversation intelligence, end to end

Automatic transcription

Every call is captured and transcribed live — speaker-separated and searchable. Reps stay present with the customer; Closr AI handles the record.

  • Real-time, speaker-separated
  • Roleplay or real customer calls
  • Nothing to review manually later
A Closr AI training call in progress, the buyer speaking while the transcript builds underneath it live, each line labelled with its speaker and the second it was said.

AI scorecards on every call

The coaching a great manager would give — on every call, in seconds.

  • Objective score, graded against your own criteria
  • Strengths and a plain-language summary
  • Specific, coachable areas to improve
  • The upsell or follow-up left on the table
A Closr AI scorecard rating a conversation 78 out of 100, broken down across rapport, discovery, product fit, objection handling and closing, next to three strengths, four specific things to improve, and four opportunities the rep missed.

The full evaluation, down to the voice

One click on Evaluate Deeper turns a score into a coaching plan — the overall read, plus a vocal breakdown no manager could grade by ear at scale.

  • Overall score, summary and missed opportunities
  • Vocal analysis: confidence, energy, pace, fluency
  • A development plan for every rep, automatically
The vocal evaluation for the same call, scored 68 out of 100 across confidence, intonation and energy, tempo and clarity, and fluency, with the filler words counted and the timestamps where the delivery went weak or strong.

Custom personas for every scenario

Build the buyers your team actually faces — then tune the difficulty and decide exactly what gets evaluated.

  • Personas at easy, medium and hard levels
  • Tune objection level, patience and talking pace
  • Set the concerns and key points to evaluate
A Closr persona library holding four saved buyers, each with the concern it will push on, a difficulty of easy, medium or hard, and the number of sessions run against it, with one selected and the call ready to start.
Why Closr AI

Beyond coaching. Beyond CRM.

Beyond coaching. Beyond CRM.
CapabilityTraditional coachingCRMClosr AI
Reviews every conversationNoNoYes
Instant coaching feedbackNoNoYes
Objective conversation scoringNoNoYes
Trend analysis across teamsNoPartialYes
Scales to the whole teamNoPartialYes
Personalised feedback per repVariesNoYes
Manager dashboardNoYesYes
Retains institutional knowledgeNoNoYes
Questions

Common questions about Closr AI

Does Closr AI work on real customer calls or only roleplay?

Both. It transcribes and scores real customer calls, and it also runs roleplay sessions against custom buyer personas. The same scorecard applies either way.

What does it actually score?

An overall score graded against your own criteria, plus strengths, a plain-language summary, specific areas to improve, and missed opportunities such as an upsell or follow-up left on the table. Evaluate Deeper adds a vocal breakdown covering confidence, energy, pace, and fluency.

Can we define our own buyer personas?

Yes. You build the buyers your team actually faces, set them at easy, medium, or hard difficulty, tune objection level, patience, and talking pace, and choose the concerns and key points that get evaluated.

Does every call get reviewed, or just a sample?

Every conversation is reviewed. That is the difference from manual coaching, where a manager can only sit in on a fraction of calls.

Who sees the feedback?

Both the rep and the manager. The rep gets personalised, actionable next steps; the manager gets the scorecard and trend analysis across the team.

Build better sales teams with AI.

Turn every conversation into measurable coaching and continuous improvement.

  • Every call captured, transcribed, and speaker-separated
  • Scored against your own criteria, with missed opportunities flagged
  • Roleplay personas at easy, medium, and hard difficulty
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